Neuromarketing in Action: How to Talk and Sell to the Brain

Neuromarketing in Action: How to Talk and Sell to the Brain

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Paperback, Kogan Page, 2013, ISBN13 9780749469276, ISBN10 0749469277
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Paperback, Kogan Page, 2013, ISBN13 9780749469276, ISBN10 0749469277

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Paperback, Kogan Page, 2013, ISBN13 9780749469276, ISBN10 0749469277


For a phenomenon that is less than 10 years old, neuromarketing is now recognized as an important trend in the development of marketing techniques and applications.
Providing a focused and in-depth examination of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, " Neuromarketing in Action" shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool.
The authors showcase the latest thinking on brain function and intelligence, and the subconscious influences on consumer behavior, referencing global brands such as Chanel, Lacoste, Amazon and Nike. In addition, they examine the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience - both in terms of current marketing activity (selling methods, sensory marketing, product modification) and potential future developments (value innovation, sensory brands, increased interaction with social networks and permission marketing).

Specifications

Number of Pages: 270
Number in Series: 1
Original Languages: English
Author: Georges, Patrick M. ,  Bayle-tourtoulou, Anne-sophie ,  Badoc, Michael
Publisher: Kogan Page Ltd
Publication Date: December, 2013
ISBN-13: 9780749469276
Assembled Product Dimensions (L x W x H): 6.00 x 9.00 x 1.00 Inches
ISBN-10: 0749469277
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