Netflixed: The Epic Battle for America's Eyeballs

Netflixed: The Epic Battle for America's Eyeballs

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Paperback, Penguin Group USA, 2013, ISBN13 9781591846598, ISBN10 1591846595
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NETFLIXED

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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

NETFLIXED

The inside story of Netflix's incredible rise and uncertain future as master of the video universe
Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success--or even survival--is still far from guaranteed.
Journalist Gina Keating recounts the fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.
Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

Specifications

Number of Pages: 292
Original Languages: English
Author: Keating, Gina
Publisher: Penguin Group USA
ISBN-13: 9781591846598
Assembled Product Dimensions (L x W x H): 5.50 x 8.75 x 1.00 Inches
ISBN-10: 1591846595
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