National Image & Competitive Advantage : The Theory and Practice of Place Branding

Walmart # 9788763001724

National Image & Competitive Advantage : The Theory and Practice of Place Branding

Walmart # 9788763001724
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"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image."

About This Item

Paperback, Intl Specialized Book Service Inc, 2006, ISBN13 9788763001724, ISBN10 8763001721
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Electrode, Comp-447756919, DC-prod-dfw7, ENV-prod-a, PROF-PROD, VER-26.20.0, SHA-38e78de46db1a394393656b0979b8716e9fdfcf0, CID-