From the second I opened the box I was hooked: these crackers taste EXACTLY like real Greek/Italian olives. If you love olives, you will love these. I ate about ten of them. I can't wait to try them with cheese. I can't imagine a better tasting cracker. I for one love the fairly strong flavor of olives; if the olive taste were weaker, they'd be just another bland cracker. But they are NOT! Fantastic taste!