I have been buying this item for quite some time now. Obviously it's amazing, because it gets off all my make up in one or two wipes. Just recently I had the chance to try a waterproof mascara, and of course take it off as well, this took it off within seconds. There was no hard rubbing, making my eyes hurt, or anything. It was quick and simple. Of course having sensitive skin, comes in to play as well. This is one of few things that hasn't made my skin red and dry, or irritated.