I bought this toy for my small breed puppy, Gideon when he was 4 months old, he's now 7 months and the toy was still in good condition! He chewed on the ears the most but, one ear didn't come off until my niece ripped it off, the other still is attached. It's pretty durable. This toy is like his baby. He carries it with him everywhere, plays with it the most out of his toys and he sleeps with it. Last week, he unfortunately lost it (or buried it). I will be buying him a new one soon :). I love this toy and so does Gideon!