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Electrode, Comp-703039927, DC-prod-az-southcentralus-7, ENV-prod-a, PROF-PROD, VER-19.1.31, SHA-771c9ce79737366b1d5f53d21cad4086bf722e21, CID-0f14f8a2-d5d-16e93b5fa449c2, Generated: Fri, 22 Nov 2019 15:23:27 GMT

Microeconomics for Managers, 2nd Edition

Walmart # 570376018
$41.22$41.22
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About This Item

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A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics

This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.

  • Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox
  • Covers essential topics for future managers--including price discrimination, Porter's five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior
  • Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more

Specifications

Publisher
Princeton University Press
Book Format
Hardcover
Original Languages
English
Number of Pages
520
Author
David M Kreps
ISBN-13
9780691182698
Publication Date
January, 2019
Assembled Product Dimensions (L x W x H)
10.10 x 7.20 x 1.30 Inches
ISBN-10
0691182698

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Electrode, Comp-719138499, DC-prod-az-southcentralus-13, ENV-prod-a, PROF-PROD, VER-30.0.3-ebf-2, SHA-8c8e8dc1c07e462c80c1b82096c2da2858100078, CID-68eaccfa-afa-16e93b98e59b35, Generated: Fri, 22 Nov 2019 15:27:21 GMT