Let me start by saying I have Alexa, Google, Seri, and Cortana in my home. I have had several LED WiFi controlled lights which I have purchased from Amazon. Let's start with Quality: These lights appear to be made of better quality than others I have purchased. Brightness: Others claim to be bright as a 75W bulb but fail, these deliver full brightness. Setup was extremely easy using their App in my iPad. Voice control is flawless! Every Color you ask for is there instantly. I'm so impressed with the brightness and quality that I'm converting all the rest of my household to these lights!