About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Paperback, John Wiley & Sons Inc, 2013, ISBN13 9781118693001, ISBN10 1118693000
Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.
Important topics covered include: The national newsInterviewsFree publicityWriting news releasesAvoiding common media mistakesHandling negative publicityResponding to reportersEmployee engagementMedia coverageOnline pressroomsRadio and TV exposureStrategic partnershipsHotsheetsMedia databasesSpecial eventsMedia buyersMedia archives"Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues."
|Number of Pages:||48|
|Author:||Stevenson, Scott C.|
|Series Title:||Nonprofit Communications Report|
|Publisher:||John Wiley & Sons Inc|
|Publication Date:||May, 2013|
|Assembled Product Dimensions (L x W x H):||8.50 x 10.75 x 0.25 Inches|
Ask a question
If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.
Questions will be checked against our question guidelines and posted within five to seven business days.