Check out these related products
- $26.00 Was $31.33Save $5.33
- $23.51 Was $24.75Save $1.24
Consider these popular products
- $16.39 List price $26.00Save $9.61
- $8.68 Was $9.53Save $0.85
- $11.05 List price $19.95Save $8.90
- $11.22 List price $17.95Save $6.73
- $10.62 Was $11.18Save $0.56
- $17.25 List price $26.95Save $9.70
- $14.79 List price $16.95Save $2.16
About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challengingconnotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to re-imagine creativity as an opportunity for exchange among producers, licensees, and even consumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives."
|Number of Pages:||291|
|Series Title:||Postmillennial Pop|
|Publisher:||New York Univ Pr|
|Assembled Product Dimensions (L x W x H):||5.75 x 9.25 x 1.00 Inches|
Ask a question
If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.
Questions will be checked against our question guidelines and posted within five to seven business days.