I remember the McCormick brand from my childhood. My mother always used McCormick pure vanilla extract when she baked her cakes during the holidays or for birthday celebrations. She always told me that pure vanilla made from vanilla beans was the best taste for her baking. I never doubted it and used the very same McCormick pure vanilla extract in my homemade baking for my family. The handy flip top and the easy pour spout are very convenient. You will not spill a drop! There is a cookie recipe on the box that I intend to try very soon. The flavorful tips on the box are a delightful surprise as well. I will not spoil it by telling you the tips but they are on my "to do" list, too!