I bought the color Seductress hoping it would be a nice nude similar to the Taura in their Gigi Hadid lipstick line. It was definitely darker and more pink than the label showed. The applicator was so useful and the "ink" applied flawlessly. I exfoliated my lips beforehand and used a chapstick before as well. The color dries at around 5 minutes and looked great! It did not transfer at all and lasted through a snack and lunch. Around 4 hours was when I noticed my lips were feeling dry. I looked in the mirror and my lips were noticeably dry and wrinkled in from lack of moisture. (Please note it is winter and I live on a 7,000ft mountain). The color also appeared even darker than when applied. I refreshed with some chapstick and the color went back to the way it started and my lips looked great. Only problem now is that it is transferring which is expected as most all Chapsticks get rid of lipstick.
Hopefully this gives you a good idea of how the wear is. Overall it feels great for about 4-8 hours depending on the dryness in your area, the color lasts forever, it isn't sticky, the applicator is excellent, and (before chapstick) it doesn't transfer at all! Great buy.
In my first picture is how the color looked after it dried, I used Seductress Super Stay Matte Ink and Maybellines Color Sensational Shaping Lip Liner in Purely Nude. The second picture is how my lips looked at the 4 hour mark before I refreshed with chapstick.
**Please note that both these pics were taken in the light so the color of my lips on both photos is actually twice as dark than it appears.