Okay, I'm really not kidding here. I love this stuff and frankly, I'd be completely supportive of Maybelline if they scrapped ALL of their other lip products for this line. Unlike other "long-lasting" products, this lip color goes on and stays on until you take it off. It doesn't crack. It doesn't peel, it's just great. There are two complaints about this product though. The first is that there aren't enough colors. I want more! The second complaint is that it is tacky (sticky) after it sets. I just put some lip balm over it and the problem is solved. The balm doesn't compromise the product at all so I don't mind too much.