I have been using this mascara for about 5 years now, I have tried many and this was the best I have found so far! My lashes are very straight, but this mascara keeps them curled all day long! Lovely volume without making them clumpy, the bristles on the brush do a great job of separating my lashes. I'm not sure why people complain about it being difficult to remove... that's the point?? Yeah if I want my lashes totally clean I'll need to wash with makeup remover a few times but once gets them clean enough. It doesn't seem to rub off even when I sleep (probably badd, but I'm so lazy) and even the next day it still looks nice.
I absolutely love this product. I don't get raccoon eyes when I jump in the water, and my lashes look fabulous all day! Will definitely keep buying!
My only teeny tiny complaint is that plastic sucks for the earth so maybe they could look into compostable plastic packaging? Just a thought :)