I bought this for a wedding in which I wanted red lipstick that would stay on and not rub off on my date. I bought this one and a couple other brands because I did not know which was the best. As soon as I applied it I first noticed how stunning the color looked. And then I noticed no matter what I did, this stuff stayed in place. Thank God I had a little bottle of oil based makeup remover because it stays in place like advertised. The other brands that I bought was not even close. I don’t remember what the other brands were, I took them back to the drugstore. I also received plenty of compliments, and my date was scared to kiss me because he thought he was going to have red lips all night. I barely used the balm. I applied it twice for the whole day. This product is worth every penny and does what it advertised.