Me, who never actually wore lipstick in her life as could not find really settling, natural looking colors, me, who never used anything else than glosses, now am going to bed wearing these lipsticks!! it started with "Born with it" soft nude lipstick carefully buying "just in case"... ended up gathering a collection of all rows i could afford including sharp colors as "Serpentine". What can i say; formula is different for each of them even though you may pick them up from the same row. Darker colors are usually drier but even those settle gorgeously if you play with your lips a for few seconds. My favorite colors so far are "Almond Rose", "Pure Gold" and "Born With It", even though darker colors like "Blissful Berry" settle surprisingly smooth and natural on lips, look like you were really 'born with it'.. yeah, and my skin is white and im a brunette, so different types of pink and some brownish colors are looking cool on me. Thank you so much, Maybelline!!!