After several tries of the vast array of concealers past years, FINALLY found this product while out browsing/shopping. It has to be new. Instead of a typical under eye remedy cover ...perhaps I was looking not in the right direction, so-to- speak, but, instead thought a much I needed correctiveness. So, I purchased this product. Rushed home, placed in on my under eyes and wham! Away went the dark holloweness and my tired eyes literally popped with youthfulness! Included a photo for you to see Left eye WITH product/Right eye WITHOUT. Beyond thrilled with the results ....pure ecstatic happiness! I am 53, blonde hair, light/med peachy pinky skin tone.