Being the age that I am, I've tried SO, SO many different types & brands of make-up. In all this time I've actually become a bit of a snob concerning it, believing & ususally finding you get what you pay for. I've tried liquid and gel type eyeliners in the past, even very expensive ones that I was never able to master a straight, believable line & look. Thus, was stuck using eyeliner pencils that always leave marks in my creases w/i an hr. or so, plus the look of the application of the eyeliner on the upper lid faded, even though it was advertised and highly priced as being 'long-wearing'. This is a WONDERFUL, WONDERFUL product. Easy to use, comes with it's own application brush, which most cream/gel liners don't include. Also, I have very sensitive eyes and this doesn't bother them at all. AND THIS STUFF LASTS AND LOOKS GREAT! My only wish is that I would have a product like this 20 yrs. ago.