As a life long coffee drinker I was really disappointed by this coffee. I don't add anything to my coffee so I get just the coffee. This batch tastes and smells like it was left roasting way to long or was done a to high a temperature, burnt is all I get from it. Now I am not a Maxwell house drinker as a rule and just bought this on a whim, but I always drink the darker roast as a rule, dark roast is not something new to me. I don't know if this what you all were trying for or some one dropped the ball, but not happy with this one at all. Just my humble opinion, good luck in the future and I do like your other blends that I have drank over the years.