Married to the Brand : Why Consumers Bond with Some Brands for Life

Walmart # 1595620052

Married to the Brand : Why Consumers Bond with Some Brands for Life

Walmart # 1595620052
$14.62$14.62
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Hardcover
Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. This resource examines why some companies develop this most desirable consumer connection, and why others don't.

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9781595620057
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Electrode, Comp-169661798, DC-prod-dal3, ENV-prod-a, PROF-PROD, VER-26.20.0, SHA-38e78de46db1a394393656b0979b8716e9fdfcf0, CID-