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Paperback, McGraw-Hill College, 2012, ISBN13 9780078028854, ISBN10 007802885X

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Paperback, McGraw-Hill College, 2012, ISBN13 9780078028854, ISBN10 007802885X

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.
In their 3rd edition of "M: Marketing," Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Specifications

Number of Pages: 450
Languages: English
Author: Grewal, Dhruv
Series Title: M
Publisher: McGraw-Hill College
Publication Date: January, 2012
ISBN-13: 9780078028854
ISBN-10: 007802885X
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