Marketing for Hospitality and Tourism
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Hardcover, Prentice Hall, 2009, ISBN13 9780135045596, ISBN10 0135045592
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For Sale is a brand new version of Marketing For Hospitality And Tourism by Philip Kotler and this book is ready for immediate shipment.THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.
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