Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

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Hardcover, Wharton School Publishing, 2010, ISBN13 9780137058297, ISBN10 0137058292
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Electrode, Comp-169661855, DC-prod-dal3, ENV-prod-a, PROF-PROD, VER-21.17.3-rc-2-EBF, SHA-99f489d2a86c9962da2c41ce9185c890c7576200, CID-