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Marketing Management for Non-marketing Managers: Improving Returns on Marketing Investments

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Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns.

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Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. Marketing Management for Non-marketing Managers

Specifications

Publisher
John Wiley & Sons
Book Format
Paperback
Original Languages
English
Number of Pages
352
Author
Fitzpatrick
ISBN-13
9781937352677
Publication Date
May, 2017
Assembled Product Dimensions (L x W x H)
11.00 x 8.50 x 0.73 Inches
ISBN-10
1937352676

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Electrode, Comp-812499184, DC-prod-az-southcentralus-15, ENV-prod-a, PROF-PROD, VER-30.0.3, SHA-fe0221a6ef49da0ab2505dfeca6fe7a05293b900, CID-7d0b3fef-2e1-16e69a49d18af7, Generated: Thu, 14 Nov 2019 11:20:26 GMT