Made With: The Emerging Alternatives to Western Brands: From Istanbul to Indonesia

Made With: The Emerging Alternatives to Western Brands: From Istanbul to Indonesia

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Paperback, Lid Publishing, 2014, ISBN13 9781907794438, ISBN10 1907794433
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MADE WITH

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

MADE WITH

The new Muslim world--the so-called Interland--consists of Muslim majority countries and accounts for most of the fastest emerging "next" economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier, one that combines humanity, meaning, soul, and "the crowd." Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews the leading creatives, entrepreneurs, and marketers who are driving these extraordinary developments. The book is rich with fascinating stories, examples, and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world, and what the West can learn and apply to its own markets.

Specifications

Number of Pages: 328
Number in Series: 1
Original Languages: English
Author: Grant, John
Volume Capacity: 1
Publisher: Atlasbooks Dist Serv
ISBN-13: 9781907794438
Assembled Product Dimensions (L x W x H): 6.25 x 9.00 x 0.75 Inches
ISBN-10: 1907794433
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