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From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the world a better place. Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.
Number of Pages
TRADEMARKS, BRAND NAME PRODUCTS, ADVERTISING
powerHouse Cultural Entertainment, Incorporated
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