I bought the 5 iced golden brown, just to make it tab darker for winter. Wasnt excepting it to turn very darkest brown black to me look more black then darkest brown.even didn't cover some of my Grey not much but still not take...i dont see no golden tones at all. I have light to med brown hair .. I always use loreal lightest to light brown or golden brown n never been disappoint in those colors..i very sad holidays are coming this color horrible on my skin tone.. I not sure if u all changed formulas I been dying my hair for 25 yrs and never had medium color come out like this .. Unless u going black!! Will show u my before n after.. Loreal sorry to give 1 star it shouldn't be this dark!!! Cant oops ur color bcz my hair is fine I not going to damage my hair trying to change it...i only heard 2 reviews on medium brown hair being almost black. I felt that not enough to be worried.. Now wish took heed of the review. Ik what u see on box u never get my hair was light already!!!