Loreal Superior Preference Fade-Defying Color & Shine System, 1 ea

Loreal Superior Preference Fade-Defying Color & Shine System, 1 ea

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Fade-Defying Color & Shine System, Level 3 Permanent, Whisper Soft Blonde 10WB, Cooler 1 application Rich Luminous Conditioning Colorant. Optimized fade-defying system. Preference with Optimized Fade-Defying System, creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Care Supreme Conditioner helps lock in first day color vibrancy and keeps hair silky and resilient week after week. From roots to ends, color won't fade-out, turn dull or brassy. Preference Shade Guide: 10WB is an iced blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on light blonde to dark blonde hair. Preference Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be blonde with soft reddish tones. Pro-Precise Applicator: Extended tip designed to part hair and reach roots quickly, precisely, easily. Fade-Defying Conditioner: 6 Weekly treatments of color protective Care Supreme Conditioner with UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine. Optimized Fade-Defying System Includes: No-Mess Fade-Resistant Color Gel; Color Creme in Applicator; Care Supreme Multi-Dose Conditioner; Superior colorist gloves; Insert. For best results, stay within 2 shades lighter or darker than your natural hair color. Read and follow the insert. Store between 50 and 80 degrees F. Haircolor products can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, before you use this product it is necessary to follow these precautions: Do not use if you have already had a reaction to a haircolor product; you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. 1 application New York, NY 10017

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Customer Reviews
3.5 out of 5 Stars
5 stars
402
4 stars
109
3 stars
56
2 stars
42
1 stars
211
1-5 of 820 reviews

Not true at all by color tone very sad

I bought the 5 iced golden brown, just to make it tab darker for winter. Wasnt excepting it to turn very darkest brown black to me look more black then darkest brown.even didn't cover some of my Grey not much but still not take...i dont see no golden tones at all. I have light to med brown hair .. I always use loreal lightest to light brown or golden brown n never been disappoint in those colors..i very sad holidays are coming this color horrible on my skin tone.. I not sure if u all changed formulas I been dying my hair for 25 yrs and never had medium color come out like this .. Unless u going black!! Will show u my before n after.. Loreal sorry to give 1 star it shouldn't be this dark!!! Cant oops ur color bcz my hair is fine I not going to damage my hair trying to change it...i only heard 2 reviews on medium brown hair being almost black. I felt that not enough to be worried.. Now wish took heed of the review. Ik what u see on box u never get my hair was light already!!!
Hi there! Thank you for trying our Superior Preference 5CG. We are sorry to hear that you are not satisfied with your results from this haircolor. There are many reasons why this could have come out too dark. We would like to discuss this with you further so we can give you a proper correction. Please call our toll free number at 1-800-631-7358. Please have this product with you as well as provide your reference number of 03637149. We look forward to hearing from you!

Big box of nothing

My daughter’s dark blonde, never-colored hair lightened very little with this dye. It’s hard to even see the difference. She wanted a lighter blond and is disappointed.
Hey Mykidisdisappointed, We are sorry that your daughter did not achieve the shade she wanted with Superior Preference #7RB Dark Reddish Blonde. If she is looking to achieve a lighter shade than her natural color we suggest using Superior Preference 8RB Medium Rose Blonde. We hope this information is helpful.

Always admired black hair, finally took a chance.

Naturally a reddish brunette, I always stuck to the reds. The L’Oréal Paris Lumiere 6AB Chic Auburn Brown always provided beautiful rich color and lasting shine. In my mid forties I decided to try something bolder. I’ve always admired dark black hair on others and black is my favorite color so I said why not give it a go. I dithered between Sapphire Black and the Féria Violet Black. Decided to go with Sapphire Black (maybe purple next time) Application was simple, if a bit messier due to the darker pigment. The color and shine is great. I don’t regret it at all. Now I just need to find a good color safe shampoo. Fading was never an issue with the Chic Auburn without any special products. It will be interesting to see how well this black holds up.

Not even close

I was blonde to start with. Product says 25 mins. I went 32 mins. This is the 2nd time I've bought this brand and got no where near the color. I have not put color in my hair since May. I figured I'd try again, hoping it was a one time fluke the last time. It's not. Product barely tints your hair. I used to use only box colors till 5 years ago. So it's just tint now instead of color?
Hi Amber Nichole! Thank you for sharing with us some feedback on our Superior Preference Haircolor. We are sorry to hear that the color did not come out as you expected. There are many reasons why your color result can come out different than what is shown on the box. In addition, our Preference Haircolor provides you with more of a sheer or blended finish, where our Excellence Creme Haircolor will leave you with much more of a full coverage. If you would like to discuss this further, please call our toll free guideline number (800)-631-7358. We hope this helps!

Just the results I wanted

Recently, I dyed my hair dark brown and it was way too dark. After a couple of months, I decided to use a color remover to remove the dye. The dye removed and my natural color was back to normal. Then, I decided to try a highlight kit.... I ended up just painting my whole head blonde and I wasn't impressed. So I then removed the blonde out of my hair and I got a yellow tint to my hair. When I bought this hair dye from loreal, I was so afraid that the blonde wouldn't be covered and my hair would turn yellow or way too dark. I am naturally a medium chestnut brown. After using this my hair is a perfect dark ash blonde and I love it. It's not too dark. In the light, it's blonde with no yellow tint at all.
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