Every woman sould have a nude, a pink, a plum and a red lip color. This line provides all and more in a supple long-lasting modest yet attractive product. With the product being as good as it is Loreal may not be discontinuing it because it's a bad product as much as it may have to do with the application mechanism. If it's A then I'm sure they will replaceit with something comparable or better, I wouldn't worry ladies, Loreal Paris is always listening and will make fabulous products. KEEPER!!