Living It Up: America's Love Affair with Luxury

Living It Up: America's Love Affair with Luxury

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Trade Paper, Simon & Schuster, 2003, ISBN# 0743245067
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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Cites the evolution of luxury-based consumerism , seeking to define the category itself while considering luxury from a manufacturing and customer perspective and drawing conclusions on the economic impact of luxury spending. Reprint. 35,000 first printing.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Cites the evolution of luxury-based consumerism , seeking to define the category itself while considering luxury from a manufacturing and customer perspective and drawing conclusions on the economic impact of luxury spending. Reprint. 35,000 first printing.

"Luxury isn't just for the rich, " says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In "Living It Up, " sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it.
In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters.
Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity.
Sharply observed and wickedly funny, "Living It Up" is a revealing and entertaining examination of why we are all part of the cult of luxury.

Specifications

Number of Pages: 320
Number in Series: 1
Original Languages: English
Subject: MARKETING ,  CONSUMERS
Author: Twitchell, James B.
Target Audience: Trade
Publisher: Simon & Schuster
ISBN-13: 9780743245067
Brand: Generic
ISBN-10: 0743245067
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