This toy will be a nice addition to my son's Little People collection, but it looks really good on it's own too I think because it comes with 3 Little People figures who all have a place to sit on the fire truck. Regarding the sound effects, yes, I do find them a little loud, but I have not taken the product out of the package yet. I hope there's a switch to turn it off, but I don't find the sound effects that bad over all. I don't agree with others' reviews that it should only make siren sounds and not play music as that would get really annoying in my opinion. The toy is teaching the child about directions like up and down so not just about the purpose of a fire truck. For a pre-school aged child, it is good to put uplifting music (not to scare them). It is also up to parents to teach about the dangers of fires. This toy should be seen as a fun toy for kids to play with, and it definitely meets and exceeds the expectation!