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About this item
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In order to rocket your business to stellar growth and far-reaching recognition, you?re going to need plenty of fuel ? nuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what's that fuel made out of? Content. Launch provides a detailed recipe for the most combustible content ? rich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of people ? and to earn that trust, you?ll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuel ? content that has a big impact ? leaves a lasting impression on people and rockets your industry recognition. Launch delivers field-tested guidance on how to create the most compelling content, and then leverage that content for maximum velocity ? while gaining the support of top experts in your industry. You?ll find step-by-step instruction, including how to: Develop an outward-focused mindset that inspires the content creation process ? Identify role models that could become tomorrow's strategic partners Build relationships with outside experts who?ll gladly help you grow your business ? Employ social proof so visitors turn into faithful fans ? Implement the ten most effective types of content ? the fuel of your business ? Discover new ways to market that don't repel people, but actually engage them Every marketer throws around the word ?content, ? but few have mastered the art and science of creating useful, thought-provoking, and viral content. Launch delivers the inspiration, encouragement, examples, and know-how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.
|Book Format:||Audio CD|
|Author:||Stelzner, Michael A.|
|Assembled Product Dimensions (L x W x H):||5.25 x 6.75 x 0.50 Inches|
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