The most fun set I've ever built, and I've built dozens! The details are great and there's very little repetition. It gave us hours of fun and between build stages we would play with it! As soon as the floor is built you can start playing.
This set has a ton of playability. There are a million things to do, a generous amount of accessories, many places for the minifigs to work, play, spot oncoming storms, fish, buy and sell gear, and on and on. Add a small boat to this set and it will keep kids busy for hours.
The colors are gorgeous and the completed set looks so nice you can enjoy it as a piece of art when it isn't being played with.
I hope LEGO produces more work by this designer and gives him more than one shot at an Ideas set, because I would line up to buy another of his designs!