L'Oreal Paris Superior Preference Fade-Defying Color + Shine System

L'Oreal Paris Superior Preference Fade-Defying Color + Shine System

About this item

Our Gold Standard Since 1973
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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

L'Oreal® Paris Superior Preference® Fade-Defying Color + Shine System

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

L'Oreal® Paris Superior Preference® Fade-Defying Color + Shine System

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

  • Our Gold Standard Since 1973
  • Fade-Defying Color and Shine
  • Available In Over 50 Luminous Shades

Ingredients: 

Ingredients: Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1062285 Nuance 6.3 INGREDIENTSOLEIC ACIDAQUA / WATER / EAUCOCAMIDE MIPAOCTYLDODECANOLBENZYL ALCOHOLALCOHOL DENAT.ETHANOLAMINEAMMONIUM HYDROXIDEOLETH-30HEXADIMETHRINE CHLORIDEMEA-LAURETH SULFATEPARFUM / FRAGRANCESODIUM METABISULFITEISOPROPANOLAMINEEDTAERYTHORBIC ACIDp-PHENYLENEDIAMINERESORCINOLm-AMINOPHENOLALPHA-ISOMETHYL IONONEEUGENOLp-AMINOPHENOL2-METHYLRESORCINOLLINALOOLCITRONELLOLN,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE FIL CODE D32142/2 Formula 437047 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 25 VOLUME , REVELATEUR 25 VOLUMES INGREDIENTSAQUA / WATER / EAUHYDROGEN PEROXIDECETEARYL ALCOHOLTRIDECETH-2 CARBOXAMIDE MEACETEARETH-25GLYCERINPENTASODIUM PENTETATESODIUM STANNATETETRASODIUM PYROPHOSPHATEPHOSPHORIC ACID FIL CODE D12859/16 Formula 1087166 K After Color Conditioner Préférence INGREDIENTSAQUA / WATER / EAUCETEARYL ALCOHOLGLYCERINBEHENTRIMONIUM CHLORIDECANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLAAMODIMETHICONECETYL ESTERSISOPROPYL ALCOHOLPARFUM / FRAGRANCESODIUM PCATRIDECETH-6LINALOOLHEXYL CINNAMALBENZYL ALCOHOLCHLORHEXIDINE DIHYDROCHLORIDECETRIMONIUM CHLORIDEBUTYLPHENYL METHYLPROPIONALLIMONENEALCOHOL DENAT.GERANIOLAMYL CINNAMALPPG-5-CETETH-20BENZYL BENZOATECAMELINA SATIVA SEED OILOLETH-10CITRONELLOLDISODIUM COCOAMPHODIPROPIONATELECITHINPHOSPHORIC ACIDTOCOPHEROLETHYLHEXYL SALICYLATE FIL CODE D192716/1

Directions: 

Instructions:

Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

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Specifications

Gender: Women
Capacity: 1 application
Model: K11259
Brand: L'Oreal
Size: 1 application
Form: Liquids
Manufacturer Part Number: K11259
Container Type: BOTTLE IN BOX
Assembled Product Dimensions (L x W x H): 3.50 x 2.26 x 6.25 Inches
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Comparison Table

Brand Image
FORM
FORM
GRAY COVERAGE
GRAY COVERAGE
PERMANENCY
PERMANENCY
COLOR RESULT
COLOR RESULT
CHOOSE THIS BRAND FOR:
CHOOSE THIS BRAND FOR:
Superior Preference
 
Liquid Gel
Liquid Gel
Blends away gray
Blends away gray
Permanent
Permanent
Luminous color full of tones and reflects
Luminous color full of tones and reflects
Fade-defying color and shine
Fade-defying color and shine
Féria
 
Liquid Gel
Liquid Gel
Not Recommended
Not Recommended
Permanent
Permanent
Multi-faceted, shimmering color with 3X highlights
Multi-faceted, shimmering color with 3X highlights
Bold, fashion-inspired looks
Bold, fashion-inspired looks
Excellence Crème
 
Crème
Crème
100% coverage even on stubborn grays
100% coverage even on stubborn grays
Permanent
Permanent
Rich, uniform color
Rich, uniform color
Maxmium gray coverage
Maxmium gray coverage
Age Perfect
 
Crème
Crème
Permanent
Permanent
Layered tones, skin-flattering color
Layered tones, skin-flattering color
Specifically Designed For Mature hair
Specifically Designed For Mature hair
Colorista
 
Ammonia-free crème
Ammonia-free crème
Not Recommended
Not Recommended
Semi Permanent
Semi Permanent
Fun, no-mix colors that last 4-10 shampoos
Fun, no-mix colors that last 4-10 shampoos
Unlimited looks and color play
Unlimited looks and color play
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Customer Reviews

Customer Reviews | 547 reviews | 3.6 out of 5

3.5 stars

547 reviews | 3.6 out of 5

3.5 stars

547 reviews | 3.6 out of 5

65%
Would recommend to a friend
5 stars
278
4 stars
72
3 stars
37
2 stars
31
1 stars
129
1-5 of 542 total reviews
65%
Would recommend to a friend

Age

Gender

I dislike this horrible hair color
12/5/2016

Customer review by Bethypoo

1.0 stars 12/5/2016 by Bethypoo
by Bethypoo

I bought this brand of hair color, in the Medium Ash Brown to be exact, in hopes that it would cover over the red in my hair. So I'd been told, ash was supposed to do that. In short, my hair has come out a multi-colored disaster area. For starters let me complain that this hair color smells HORRIBLE. I still have a headache because of the awful strong smell. Not only that but it's as runny as water, which made for an interesting and messy experience when applying it to my hair. But, all of that I can deal with if the outcome is actually positive. This time however, it is not positive. Like I stated my hair is a multi-colored mess. It's still bright red at the roots, while in the middle a muddy reddish brown and the ends an ashy/reddish/I don't even know what color it is mess of poo. How this happened, I have no idea but needless to say I am not satisfied with this hair color for a number of reasons. I originally bought it to save myself the torture of going to a salon and spending a hundred bucks on my hair, but it looks like I'm going to have to do it anyway. I hate this hair color. It sucks.

Comment from - 12/7/2016

Hi! We apologize for your experience with the Superior Preference Haircolor. Let us make it right! Please give us a call at 888.448.9617 M-F 9am-7pm EST. Please give the rep the reference number 01844835. We look forward to hearing from you!

Bethypoo
, ky
Would recommend to a friend? No
Gender:Female
7/20/2016

Customer review by alex0203

3.0 stars 7/20/2016 by alex0203
by alex0203

So my hair color was somewhere between 7LA Lightest Auburn and 7A Dark Ash Blonde (that weird fading color phase) Anyways, I was pretty disappointed in this color. I figured by looking at the side panel color chart that this would be the right color to get somewhere near a darker Amy Pond type color. I had high hopes but after my hair dried and was rinsed I was upset to find that it only covered my roots (at their natural light to medium blonde shade.) Even though I did get some red color on my roots I was upset about the fact that it was the same ugly shade my hair was at. I though that this color would give me a red copper color but instead it gave me a weird brown with a hint of red instead. Figured I would redye before going to South Africa on vacation. Sad to say ill either have to attempt redoing with Garnier's 76 Rich Auburn Blonde or go on vacation with dull reddish brown hair. The reason I gave it three stars was due to the fact the formula went on nice and easily.

alex0203
Would recommend to a friend? No
Horrible product
12/30/2016

Customer review by candice1

1.0 stars 12/30/2016 by candice1
by candice1

I bought this product a couple days ago, and finally decided to do my hair this morning, and I am not happy with the results!! I am a dark blonde and bought the superior preference mousse absolue in the new shade 800 pure medium blonde.. I mostly just wanted to cover my greys, it covered absolutely 0 !!! All it did was turn my roots orange!! Ughhhh!! Not happy at all with this product, an absolute waste of money!! Anyone thinking about using this product DON'T! !! IT'S HORRIBLE! !! I WILL NEVER BUY LOREAL PRODUCTS AGAIN!!

Comment from - 1/10/2017

Hi Candice! We are sorry to hear this and would love to help! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There could be many reasons why your color results are different from what you had hoped. Please call us @ 888.448.9617 M-F 9am-7pm EST or visit our website for our LIVE CHAT feature. Please give the reference number 01939858. We look forward to hearing from you!

candice1
Marshall, TX
Would recommend to a friend? No
Gender:Female
Eye color:Blue
I love L'Oreal Preference-packaging issue
1/4/2017

Customer review by Robinski

5.0 stars 1/4/2017 by Robinski
by Robinski

I've been using Superior Preference 9 1/2NB for 20 years to keep my hair the color it was when I was young. It lasts, is never brassy, and leaves my hair very soft. But, the lid on the conditioner is so tight, it's a struggle to get it off when first opened, especially with wet hands. Why can't they put ridges or wings on the lid?

Robinski
Phoenix, AZ
Would recommend to a friend? Yes
Gender:Female
Eye color:Blue
Turned my hair gray
1/4/2017

Customer review by gcooper2

3.0 stars 1/4/2017 by gcooper2
by gcooper2

So I used shade 6 (Light Brown) yesterday and it made my hair super gray. you can tell especially in the light, it looks almost all gray and no brown. I haven't given up on this line of products yet though because I purchased shade 5 (medium brown) and I'm hoping it will fix it.

gcooper2
California
Would recommend to a friend? No
Gender:Female
Eye color:Green
1-5 of 542 total reviews See all
1-5 of 542 reviews

Customer Reviews | 547 reviews | 3.6 out of 5

Customer Reviews

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