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L'Oreal Paris Superior Preference Hair Color

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By: L'Oreal
Walmart #: 550054696
L'Oreal Paris Superior Preference Hair Color
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About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

L'Oreal Paris Superior Preference Hair Color:

  • Permanent , Level 3
  • Up to 8 weeks of color
  • Includes a UV filter for color vibrancy
  • Provides maximum gray coverage
  • Contains natural ingredients such as Vitamin E and golden camelina oil
  • Root to tip coverage that will not fade, turn brassy or dull
  • Includes: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator and insert

Warnings: 

Warning Text: Usage advisory--safety: important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: do not use if: you have already had a reaction to a haircolor product; you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes And skin; if product gets into eyes, rinse immediately; wear gloves provided in kit; thoroughly rinse hair after application; do not use over compound henna or progressive color; wait at least 14 days after bleaching, relaxing or perming before coloring; keep product out of the reach of children. Do not apply on children. This product contains Ingredients which may cause skin irritation on certain individuals And a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

Ingredients: 

Ingredients: Color Gel: Oleic Acid, Aqua/Water, Cocamide Mipa, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Mea-Laureth Sulfate, Parfum/Fragrance, Ammonium Thiolactate, Isopropanolamine, Edta, Erythorbic Acid, Resorcinol, P-Phenylenediamine, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol, Hydroxypropyl Bis (N-Hydroxyethyl-P-Phenylenediamine) Hcl, 2,4-Diaminophenoxyethanol Hcl, F.I.L. #D32254/2. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid, F.I.L. #D12850/13. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, Ppg-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabentrideceth-12, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, F.I.L. #D42419/2.

Directions: 

Instructions: Read And follow the insert. Store between 50 f And 80 F.

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Specifications

Gender: Women
Capacity: 1 application
Size: 1 application
Form: Liquids
Manufacturer Part Number: K11257
Color: Extra Lt Sun Blonde LB12
Container Type: Box
Model: K11257
Brand: L'Oreal
Assembled Product Dimensions (L x W x H): 3.50 x 2.26 x 6.25 Inches
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Comparison Table

Brand Image
FORM
FORM
GRAY COVERAGE
GRAY COVERAGE
PERMANENCY
PERMANENCY
COLOR RESULT
COLOR RESULT
CHOOSE THIS BRAND FOR:
CHOOSE THIS BRAND FOR:
Superior Preference
 
Liquid Gel
Liquid Gel
Blends away gray
Blends away gray
Permanent
Permanent
Luminous color full of tones and reflects
Luminous color full of tones and reflects
Fade-defying color and shine
Fade-defying color and shine
Féria
 
Liquid Gel
Liquid Gel
Not Recommended
Not Recommended
Permanent
Permanent
Multi-faceted, shimmering color with 3X highlights
Multi-faceted, shimmering color with 3X highlights
Bold, fashion-inspired looks
Bold, fashion-inspired looks
Excellence Crème
 
Crème
Crème
100% coverage even on stubborn grays
100% coverage even on stubborn grays
Permanent
Permanent
Rich, uniform color
Rich, uniform color
Maxmium gray coverage
Maxmium gray coverage
Age Perfect
 
Crème
Crème
Permanent
Permanent
Layered tones, skin-flattering color
Layered tones, skin-flattering color
Specifically Designed For Mature hair
Specifically Designed For Mature hair
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Customer Reviews

Customer Reviews | 545 reviews | 3.6 out of 5

3.5 stars

545 reviews | 3.6 out of 5

3.5 stars

545 reviews | 3.6 out of 5

65%
Would recommend to a friend
5 stars
277
4 stars
72
3 stars
36
2 stars
32
1 stars
128
1-5 of 540 total reviews
65%
Would recommend to a friend

Age

Gender

I dislike this horrible hair color
12/5/2016

Customer review by Bethypoo

1.0 stars 12/5/2016 by Bethypoo
by Bethypoo

I bought this brand of hair color, in the Medium Ash Brown to be exact, in hopes that it would cover over the red in my hair. So I'd been told, ash was supposed to do that. In short, my hair has come out a multi-colored disaster area. For starters let me complain that this hair color smells HORRIBLE. I still have a headache because of the awful strong smell. Not only that but it's as runny as water, which made for an interesting and messy experience when applying it to my hair. But, all of that I can deal with if the outcome is actually positive. This time however, it is not positive. Like I stated my hair is a multi-colored mess. It's still bright red at the roots, while in the middle a muddy reddish brown and the ends an ashy/reddish/I don't even know what color it is mess of poo. How this happened, I have no idea but needless to say I am not satisfied with this hair color for a number of reasons. I originally bought it to save myself the torture of going to a salon and spending a hundred bucks on my hair, but it looks like I'm going to have to do it anyway. I hate this hair color. It sucks.

Comment from - 12/7/2016

Hi! We apologize for your experience with the Superior Preference Haircolor. Let us make it right! Please give us a call at 888.448.9617 M-F 9am-7pm EST. Please give the rep the reference number 01844835. We look forward to hearing from you!

Bethypoo
, ky
Would recommend to a friend? No
Gender:Female
7/20/2016

Customer review by alex0203

3.0 stars 7/20/2016 by alex0203
by alex0203

So my hair color was somewhere between 7LA Lightest Auburn and 7A Dark Ash Blonde (that weird fading color phase) Anyways, I was pretty disappointed in this color. I figured by looking at the side panel color chart that this would be the right color to get somewhere near a darker Amy Pond type color. I had high hopes but after my hair dried and was rinsed I was upset to find that it only covered my roots (at their natural light to medium blonde shade.) Even though I did get some red color on my roots I was upset about the fact that it was the same ugly shade my hair was at. I though that this color would give me a red copper color but instead it gave me a weird brown with a hint of red instead. Figured I would redye before going to South Africa on vacation. Sad to say ill either have to attempt redoing with Garnier's 76 Rich Auburn Blonde or go on vacation with dull reddish brown hair. The reason I gave it three stars was due to the fact the formula went on nice and easily.

alex0203
Would recommend to a friend? No
Did not cover any grey
12/23/2016

Customer review by Gogirl6079

1.0 stars 12/23/2016 by Gogirl6079
by Gogirl6079

I bought this yesterday. I have never used hair dye before and I thought this sounded so easy. I did 2 areas underneath so I could see how close it was to my color and to see if it covered the grey. It looks the same as befor I dyed it. I waited 1/2 hour and rinsed and used the conditioner that comes with it. I cant see where there was any grey coverage at all. I am going to try to take it back to the store. I did notice that the box was open and it did say 11/2015 on it. So is it possible it was old?

Comment from - 12/27/2016

Hi! We are sorry to hear this and would love to help! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There could be many reasons why your color results are different from what you had hoped. Please call us @ 888.448.9617 M-F 9am-7pm EST or visit our website for our LIVE CHAT feature. Please give the reference number 01920321. We look forward to hearing from you!

Gogirl6079
Cocoa Beach Florida,
Would recommend to a friend? No
Eye color:Green
Gender:Female
Natural RED from birth.
12/11/2016

Customer review by Bradee

3.0 stars 12/11/2016 by Bradee
by Bradee

I was born with red hair and plan to die with red hair.! About 12 months ago I met 2 different ladies 3 days apart and they both used Preference by Loreal LIGHTEST AUBURN and that is close to my color. So I decided to try to do my own color. I am pleased with the color, it always comes out to be the same shade. My beautician's color never was the same from coloring to coloring. My problem is that it fades from perfect Lightest Auburn to Blonde (yuk!) in about 4 weeks. I use Loreal shampoo for color treated hair and try to wash my hair once or maybe twice a week......and I still fade to blonde in about 4 weeks. Any suggestions - or do I just color every 4 weeks?

Bradee
Orlando
Would recommend to a friend? Yes
Eye color:Blue
Gender:Female
From natural blonde to "Cool light brown" huh?
12/24/2016

Customer review by Kate17325

1.0 stars 12/24/2016 by Kate17325
by Kate17325

I am naturally blonde and in winter i sometimes use a darker color hair dye. I usually stick with clairol nat instincts but this time decided to take a leap.....with Loreals "cool brown"......not cool at all. I now have reddish hair. Which is the reason i bought the cool color in the first place. I was trying to avoid red tones. Sorry Loreal. Will never buy again and will tell everyone i know not to buy.

Comment from - 12/27/2016

Hi! We are sorry to hear this and would love to help! Please call us @ 888.448.9617 M-F 9am-7pm EST or visit our website for our LIVE CHAT feature. Please give the reference number 01920441. It would help to have the product with you when you call. We look forward to hearing from you!

Kate17325
gettysburg PA
Would recommend to a friend? No
Eye color:Blue
Gender:Female
1-5 of 540 total reviews See all
1-5 of 540 reviews

Customer Reviews | 545 reviews | 3.6 out of 5

Customer Reviews

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