Similar items in stock

L'Oreal Paris Superior Preference Hair Color

Q&A
By: L'Oreal
Walmart #: 550054696
L'Oreal Paris Superior Preference Hair Color
This Item is no longer available
We're unable to show you buying options for this item.
Customers also viewed these products

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

L'Oreal Paris Superior Preference Hair Color:

  • Permanent , Level 3
  • Up to 8 weeks of color
  • Includes a UV filter for color vibrancy
  • Provides maximum gray coverage
  • Contains natural ingredients such as Vitamin E and golden camelina oil
  • Root to tip coverage that will not fade, turn brassy or dull
  • Includes: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator and insert

Warnings: 

Warning Text: Usage advisory--safety: important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: do not use if: you have already had a reaction to a haircolor product; you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes And skin; if product gets into eyes, rinse immediately; wear gloves provided in kit; thoroughly rinse hair after application; do not use over compound henna or progressive color; wait at least 14 days after bleaching, relaxing or perming before coloring; keep product out of the reach of children. Do not apply on children. This product contains Ingredients which may cause skin irritation on certain individuals And a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

Ingredients: 

Ingredients: Color Gel: Oleic Acid, Aqua/Water, Cocamide Mipa, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Mea-Laureth Sulfate, Parfum/Fragrance, Ammonium Thiolactate, Isopropanolamine, Edta, Erythorbic Acid, Resorcinol, P-Phenylenediamine, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol, Hydroxypropyl Bis (N-Hydroxyethyl-P-Phenylenediamine) Hcl, 2,4-Diaminophenoxyethanol Hcl, F.I.L. #D32254/2. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid, F.I.L. #D12850/13. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, Ppg-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabentrideceth-12, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, F.I.L. #D42419/2.

Directions: 

Instructions: Read And follow the insert. Store between 50 f And 80 F.

Explore this item

Specifications

Gender: Women
Capacity: 1 application
Size: 1 application
Form: Liquids
Manufacturer Part Number: K11257
Color: Extra Lt Sun Blonde LB12
Container Type: Box
Model: K11257
Brand: L'Oreal
Assembled Product Dimensions (L x W x H): 3.50 x 2.26 x 6.25 Inches
Show

Comparison Table

Brand Image
FORM
FORM
GRAY COVERAGE
GRAY COVERAGE
PERMANENCY
PERMANENCY
COLOR RESULT
COLOR RESULT
CHOOSE THIS BRAND FOR:
CHOOSE THIS BRAND FOR:
Superior Preference
 
Liquid Gel
Liquid Gel
Blends away gray
Blends away gray
Permanent
Permanent
Luminous color full of tones and reflects
Luminous color full of tones and reflects
Fade-defying color and shine
Fade-defying color and shine
Féria
 
Liquid Gel
Liquid Gel
Not Recommended
Not Recommended
Permanent
Permanent
Multi-faceted, shimmering color with 3X highlights
Multi-faceted, shimmering color with 3X highlights
Bold, fashion-inspired looks
Bold, fashion-inspired looks
Excellence Crème
 
Crème
Crème
100% coverage even on stubborn grays
100% coverage even on stubborn grays
Permanent
Permanent
Rich, uniform color
Rich, uniform color
Maxmium gray coverage
Maxmium gray coverage
Age Perfect
 
Crème
Crème
Permanent
Permanent
Layered tones, skin-flattering color
Layered tones, skin-flattering color
Specifically Designed For Mature hair
Specifically Designed For Mature hair
Show

Customer Reviews

Customer Reviews | 530 reviews | 3.6 out of 5

3.5 stars

530 reviews | 3.6 out of 5

3.5 stars

530 reviews | 3.6 out of 5

65%
Would recommend to a friend
5 stars
274
4 stars
69
3 stars
35
2 stars
31
1 stars
121
1-5 of 525 total reviews
65%
Would recommend to a friend

Age

Gender

7/20/2016

Customer review by alex0203

3.0 stars 7/20/2016 by alex0203
by alex0203

So my hair color was somewhere between 7LA Lightest Auburn and 7A Dark Ash Blonde (that weird fading color phase) Anyways, I was pretty disappointed in this color. I figured by looking at the side panel color chart that this would be the right color to get somewhere near a darker Amy Pond type color. I had high hopes but after my hair dried and was rinsed I was upset to find that it only covered my roots (at their natural light to medium blonde shade.) Even though I did get some red color on my roots I was upset about the fact that it was the same ugly shade my hair was at. I though that this color would give me a red copper color but instead it gave me a weird brown with a hint of red instead. Figured I would redye before going to South Africa on vacation. Sad to say ill either have to attempt redoing with Garnier's 76 Rich Auburn Blonde or go on vacation with dull reddish brown hair. The reason I gave it three stars was due to the fact the formula went on nice and easily.

alex0203
Would recommend to a friend? No
horrible. no color
11/16/2016

Customer review by simsim

1.0 stars 11/16/2016 by simsim
by simsim

I usually use revlon colorsilk but someone recommended this to me. I wasn't like crazy happy with revlon since it wasn't lifting my color so i was super excited to try out the lightest golden brown from loreal preference and it was terrible! It was more on the watery side so i did have a tough time in application though that was something i could deal with. what i couldn't deal with is the disappointment when i washed my hair and got done and all i see NOTHING. no color change. nothing. zero. The color they show on the box for your hair color, its nothing close to it. I have dark brown hair and it did nothing for me. I'm so disappointed cos i was so excited to use this one. waste of my money too :(

Comment from - 11/16/2016

Hi! We are sorry to hear this and would love to help! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There could be many reasons why your color results are different from what you had hoped. Please call us @ 888.448.9617 M-F 9am-7pm EST and give the reference number 01766798. We look forward to hearing from you!

simsim
virginia
Would recommend to a friend? No
Gender:Female
Looks Natural!!! Light Auburn-Superior Preference
11/13/2016

Customer review by AngieMac

5.0 stars 11/13/2016 by AngieMac
by AngieMac

In my early 30's, my natural bright red hair that I was born with started to turn to an ugly mousey brown color. I wanted to maintain the same or close to my original hair color. After years of trying different hair salons and store bought out of the box colors, I finally found the right shade that looks natural!! I know that it'll never be as red as it was before, but I absolutely love this color! I colored my hair, and the next day I went into a salon to get a hair cut. Many hairstylists in that salon asked me if that was my natural hair color! :D I said no, but was elated that they said my color looked natural! Please don't change it!! Thanks so much!

AngieMac
stationed overseas
Would recommend to a friend? Yes
Gender:Female
Eye color:Hazel
Not good color coverage
11/11/2016

Customer review by awrig778

2.0 stars 11/11/2016 by awrig778
by awrig778

I bought the medium brown color to darken my brown hair just a shade or two. I loved the color on the box but of course that isn't the color I got. I got a very dark auburn color with tints of red! I was really hoping this would be a color product I could stick with and use again but I will never buy this again if the color you get is so different from what is on the box. I can understand if I was drastically changing my color but I was just going a shade darker. If that isn't bad enough it's completely dried out my hair and no amount of conditioner will make it soft again. I'm hoping this fades out quickly.

awrig778
,
Would recommend to a friend? No
Gender:Female
FANTASTIC NATURAL LOOK COLOR
11/20/2016

Customer review by Terry50

5.0 stars 11/20/2016 by Terry50
by Terry50

Tried this a couple days ago.. Wow!!! Absolutely love it. The color is so natural looking. This is my new hair color.

Terry50
,
Would recommend to a friend? Yes
Gender:Female
Eye color:Hazel
1-5 of 525 total reviews See all
1-5 of 525 reviews

Customer Reviews | 530 reviews | 3.6 out of 5

Customer Reviews

Customer Q&A

Back
Questions & Answers 0 questions

Ask a question

If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


Q&A tips and guidelines

Q&A Exchange Guidelines

When writing your question or answer, please follow these guidelines:

  • Do: Make sure your question is directly related to the product
  • Do: Be specific and provide as many details as possible
  • Do: Include the model number (if applicable)
  • Do: Write your question in English
  • Do Not: Include personal information (such as your full name)
  • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

We reserve the right not to post your question or answer if it contains any of the following:

  • Any information not related to the actual merchandise or topic
  • Obscenities, discriminatory language or other language not suitable for a public forum
  • Advertisements or “spam” content
  • Email addresses, physical addresses or other forms of contact information
  • Critical or spiteful comments on other questions or answers posted on the page or their authors
  • Any imagery that demonstrates incorrect use of the merchandise
  • Anything that Walmart deems to be inappropriate, at Walmart's discretion

Provide as many details as possible, including the model number (if applicable).

Remember: Don’t include personal information (such as your full name).


Preview Question

Thank you.

Questions will be checked against our question guidelines and posted within five to seven business days.

Customers also bought these products

Policies & Plans

See any care plans, options and policies that may be associated with this product.

Warranty Plan

Walmart Product Care Plans
A limited product warranty is included free for most items. With an optional Walmart Care Plan you can enhance the manufacturer's coverage from the date of purchase. Walmart Product Care Plans cover 100% of the cost for repair or replacement, including shipping charges for the exchange.

We'll show you Care Plan options and pricing at checkout if applicable, or go to www.walmart.com/careplans for more information.

Product warranty:  

See details

Warranty Information: 

Did you buy this in a Walmart store?  Get a warranty for it here.

Gifting plans

Gift options are not available for this item.

Pricing policy

About our prices
We’re committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it. See more details at Online Price Match.