I love the formula of this lipstick, stays on pretty long, not drying or super matte, but not oily/shiny either. The color payoff is great. Trouble is, they discontinued my bright orange shade (#425 Always Apricot) and have not added another bright orange. Not coral; orange. So, sadly, i will have to hunt for another orange unless they bring this one back. I have bought other colors, and the formula is great, but orange/Always Apricot is my go-to because it's bright but not too serious like red.