L'Oreal Paris Feria Midnight Collection Hair Color

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  • Shimmering color
  • 3x highlights
  • Gentle, deep conditioning
  • Customers also considered
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    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    L'Oreal Paris Feria redefines black. Multi-faceted colour with 3x highlights. Its advanced silk & shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent for a pleasant colouring experience. L'Oreal Paris Feria's Midnight Collection reveals the nuances and undertones of each seductive shade. Custom-blended by master colorists, each shade shimmers with its own unique highlights.

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    L'Oreal Paris Feria redefines black. Multi-faceted colour with 3x highlights. Its advanced silk & shimmer deep conditioning hydrates and conditions week after week. Plus, an aromatic scent for a pleasant colouring experience. L'Oreal Paris Feria's Midnight Collection reveals the nuances and undertones of each seductive shade. Custom-blended by master colorists, each shade shimmers with its own unique highlights.

    L'Oreal Paris Feria Hair Color:

    • Multi-facted color with 3x highlights
    • Deep conditioning color gel
    • Aromatic, shimmer serum
    • Shimmer boost hydrating conditioner
    • Level 3 Permanent Hair Color

    The Midnight Collection:

    • Violet Soft Black M32 - warmer shade that adds violet tones
    • Cool Soft Black M31 - minimizes red/orange or gold tones
    • Natural Soft Black M33 - enhances natural tones

    Explore this item

    Specifications

    Gender: Women
    Color: Black
    Form: Gels
    Manufacturer Part Number: FPS-173275
    Container Type: Box
    Model: K08471
    Brand: L'Oreal
    Assembled Product Dimensions (L x W x H): 6.00 x 3.70 x 2.48 Inches
    Show

    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    Blends away gray
    Blends away gray
    Permanent
    Permanent
    Luminous color that shines from every strand
    Luminous color that shines from every strand
    Fade-defying color and shine
    Fade-defying color and shine
    Féria
     
    Liquid Gel
    Liquid Gel
    Not Recommended
    Not Recommended
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Excellence Crème
     
    Crème
    Crème
    100% coverage even on stubborn grays
    100% coverage even on stubborn grays
    Permanent
    Permanent
    Rich, uniform color
    Rich, uniform color
    Maxmium gray coverage with a Triple Protection System
    Maxmium gray coverage with a Triple Protection System
    Age Perfect
     
    Crème
    Crème
    For Predominantly Gray hair (75% or more)
    For Predominantly Gray hair (75% or more)
    Permanent
    Permanent
    Layered tones, skin-flattering color
    Layered tones, skin-flattering color
    Specifically Designed For Mature hair
    Specifically Designed For Mature hair
    Show

    Customer Reviews

    Customer Reviews | 1005 reviews | 3.1 out of 5

    3.0 stars

    1005 reviews | 3.1 out of 5

    3.0 stars

    1005 reviews | 3.1 out of 5

    50%
    Would recommend to a friend
    5 stars
    371
    4 stars
    116
    3 stars
    79
    2 stars
    84
    1 stars
    355
    1-5 of 1003 total reviews
    50%
    Would recommend to a friend

    Age

    Gender

    Disappointing Hair Color
    12/4/2011

    Customer review by Pigmy80

    1.0 stars 12/4/2011 by Pigmy80
    by Pigmy80

    Please save yourself money and do not be fooled by this color. Do your research. I wish I had before purchasing. This shade boasts a warm violet soft black. Instead, you will find scores of people that came out with a chocolate brown/auburn/red concoction. For me, my roots are now a chocolate dark brown and my tips are an auburn red. I did not have prior highlights. My natural color is dark brown. I had not colored in over six months. I followed the directions as written. Do not purchase this color unless you are looking for a more red tone. I have yet to read a review that states they were able to achieve the color advertised. I wanted black hair, not brown/red. I added a picture taken immediately after coloring. You can see my hair is NOWHERE near black. No purple hue. Just dark reddish brown.

    Was this review helpful? (28) (1)
    Thank you! You have successfully submitted feedback for this review.
    Was this review helpful?
    Pigmy80
    Georgetown, TX
    Would recommend to a friend? No
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:Once per year
    I was disappointed
    9/5/2016

    Customer review by mrsfauxmight

    2.0 stars 9/5/2016 by mrsfauxmight
    by mrsfauxmight

    My hair was original colored one of the Feria violets. The color was at least 10 weeks old. I colored my hair using Extreme Platinum. I have been coloring my hair for over 25 years. All brands and colors. I do love the Feria brand so I have been sticking with that for a while. My goal is to eventually use one of the new pastels. I followed all instructions to the letter. The first time was very yellow and brassy. I waited 3 weeks and trired again. I used the max time allowed and made sure I followed directions and combed thru. I came out slightly better the second time. Not so yellow but there is still some pink coloration on some of the streaks. I really don't want to wait and spend more money to damage my hair and for this to happend again. I am at odds what to do. I have never had a L'Oreal product fail me before.

    Comment from - 9/7/2016

    We would like to assist you with this. Please give us a call @ 1.800.631.7358 M-F 9AM-7PM EST and give ref # 1471075

    mrsfauxmight
    FL
    Would recommend to a friend? No
    Gender:Female
    Eye color:Hazel
    6/23/2016

    Customer review by isabella750

    1.0 stars 6/23/2016 by isabella750
    by isabella750

    I have used L'oreal Feria for years as my only hair color. I just purchased and used what seems like the new Feria formula and packaging. First of all, the packaging is a pain. The small oil you add in to the color bottle used to be very easy to snap open. This time no matter how I tried I could not snap the oil open. I ended up having to get a scissors to cut it, and then didn't get all of the product because I smashed the container trying to snap it open. The mix is extremely runny now. Before it would only be runny when it was a hot day - and I mean very hot. At 55 degrees outside, and 65 degrees inside, I wouldn't expect it to be runny. It was hard to keep it from dripping everywhere this time. The coverage doesn't appear to be as good as before. Yes it is shiny but even after the max time on my hair I am still seeing some of my old color - which never happened with Feria before. PLEASE go back to your old formula and packaging!!!!

    Comment from - 6/29/2016

    We are sorry to hear this and would like to assist you! Please give us a call @ 1.800.631.7358 M-F 9AM-7PM EST and give ref # 1234688

    isabella750
    Would recommend to a friend? No
    Less than pleased...
    9/15/2016

    Customer review by Reese

    1.0 stars 9/15/2016 by Reese
    by Reese

    I purchased the smoky sapphire hairdryer a few days ago, as well as a bleach kit. My hair is naturally brown. So I bleached my hair.. it came out a nice light blonde color. I waited a couple days and applied the pastel dye. Needless to say I was very very displeased with the results. It was a nice shade of blue in some ppace, grey in more and somehow a dirty blonde in the back. It looked a hot mess.. I wouldn't recommend this product to my worst enemy.

    Comment from - 9/16/2016

    Hi! Sorry to hear you were not satisfied with your haircolor results. Let us make it right. Please call us at 1.800.631.7358 M-F,9A-7P,ET. Give Ref# 1512454 when calling. Looking forward to helping you.

    Reese
    Florence, ky
    Would recommend to a friend? No
    Gender:Female
    Eye color:Blue
    Love to use more than one color for ambrè effect
    9/12/2016

    Customer review by Shine

    5.0 stars 9/12/2016 by Shine
    by Shine

    I have been using these products since the pastels came out and the deep violet. I've had no problem with colors at all. I am now doing roots, it takes me a few days because I use up to 3 colors and I take my time to make sure I don't over process my hair. I will add my photo when I'm done. I think Feria is the bomb and so does a lot of people because I have such a hard time finding my colors V48, P2, P12 with a touch of blonde that was Feria also. Be looking for photos. I cut and do my own hair.

    Shine
    , AZ
    Would recommend to a friend? Yes
    Gender:Female
    1-5 of 1003 total reviews See all
    1-5 of 1003 reviews

    Customer Reviews | 1005 reviews | 3.1 out of 5

    Customer Reviews

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