I knew that Kitchen Aid mixers were rated highly, but when my husband surprised me with the Artisan mixer, I could not have imagined how much better my baking turned out with this product. I have made meatballs that were perfectly blended, delicious, hearty breads, and cakes with the lightest, fluffiest texture I have ever tasted. I know it is vastly superior to my previous mixer, and I find myself looking for recipes just to use it as much as possible. My husband chose the Expresso color, which frankly I would not have chosen, but I have come to love. It is a deep, rich color and I get many compliments on it. I am currently waiting for the grinder attachment to arrive, and I look forward to using that as well. I honestly cannot imagine ever using another brand of mixer from this point forward.