I have been using this shampoo for the last few months. Not only does it give exceptional deep multi tone coverage , it seems to bring out the highlights in my hair. I also have grey hair only around my face and was tired of permanently dying my hair. You cannot tell that I have any grey! It seems to both cover them and the few which are resistant actually look a bit dirty blonde. I do keep the shampoo on my head the entire time I bathe and lather it in first at the facial hairline where the grey is located and work back the lather. I use a natural home made conditioner 30 minutes before washing my hair so I have no need to use any conditioner after rinsing my hair (which I begin wetting my hair in hot water before shampooing and then rinse the shampoo in warm water briefly, ending with cold water). This shampoo gives my hair exceptional volume, always looks healthy. shiny, good multi toned color and beauty. I just ordered 3 tubes via Internet bc my local store ran out.