I love love love this product so much! It has completely changed how I feel about my hair color it is unreal. I wanted to get away from bleaching my hair and using harsh chemical dyes on it. I wanted to go back to my natural hair color instead of bleach blonde, or fiery red. My hair had grown out and I had a considerable amount of root (approx. 6"), and bleached midshafts to ends (approx. 12"). I went to a salon, and in hindsight wasted a lot of money since I could have just used this if I had known sooner that it would blend my hair out so much better, and without the hassle of sitting in a chair making small talk for around four hours.
This product is so quick and easy to use, and honestly, it works like a miracle. I NEVER write reviews for anything, but I decided I have to for this product just in case there is someone out there that was/is in my shoes. You don't have to use dye to love your hair, and you don't have to use a dye to blend in bleached hair. This stuff has made me love my hair again, and it's made it incredibly soft at the same time.
I use this product once a week, and I let it sit on for around 30 mins (I know the bottle says around 5, but...I let it sit on for a lot longer, I don't know if it helps the color sit in more, or if it makes it conditioner more but its what works for me). I tend to concentrate on getting it the most on my ends and working it up. And in case you were curious, I do end up getting four treatments per bottle (So unless your hair is crazy long like mine, you'll probably get more). I also use this product along side their Brilliant Brunette Visibly Deeper shampoo and conditioner and I haven't noticed any unwanted fade in color. But I have noticed that my hair is softer, shinier, and smells amazing (Plus the color is wonderful. Have I mentioned how wonderful the color is? Cause it's really wonderful).