John Frieda

John Frieda Brilliant Brunette Visibly Brighter Subtle Lightening Shampoo, 8.3 Fl Oz

Average Rating:out of 5 stars
Write a review
Walmart # 554929761
$6.47$6.47
Was $9.97
(77.9 cents/LB)
Out of stock
Delivery not available
Pickup not available

Sold & shipped byWalmart
Shop Now
Formulated with honey and marigold flower extract, our Brilliant Brunette Visibly Brighter Subtle Lightening Shampoo cleanses and gradually infuse golden tones to illuminate the spectrum of your brunette color.

About This Item

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.
Formulated with honey and marigold flower extract, our Brilliant Brunette Visibly Brighter Subtle Lightening Shampoo cleanses and gradually infuse golden tones to illuminate the spectrum of your brunette color.
  • John Frieda Brilliant Brunette® Visibly Brighter? Shampoo.New.
  • Lightens for a sunkissed glow*.
  • London, Paris, New York.
  • Subtle lightening.
  • Gradually creates naturally glowing colour.

Indications:

Stop Use Indications: Caution: For external use only. Keep out of reach of children. Avoid contact with fabrics and household surfaces to prevent staining. If contact occurs, clean up immediately.

Warning:

true www.p65warnings.ca.gov

Ingredients:

Ingredients: Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Benzyl Alcohol, Glycol Distearate, Cocamidopropyl Betaine, Cetyl Alcohol, Betaine, Fragrance, Caramel, Cocamide MEA, Lactic Acid, Sodium Chloride, Yellow 10, Guar, Hydroxypropyltrimonium Chloride, Disodium EDTA, Malic Acid, Iron Oxides/CI 77491, Mica, Glycine, Ethylhexyl Methoxycinnamate, Benzophenone-4, Propylene Glycol, Yellow 5, Ext. Violet 2, Sodium Hydroxide, PPG-9, Methylchloroisothiazolinone, PEG-12, Dimethicone, Methylisothiazolinone, Honey Extract, Calendula Officinalis Flower Extract, Salvia Officinalis (Sage) Leaf Extract, Camellia Sinensis Leaf Extract.

Directions:

Instructions: Direction: Gently massage into wet hair, lather and rinse well. To enhance your glow, follow with Brilliant Brunette® Visibly Brighter? Subtle Lightening Conditioner. For a boost of lightness, use the Visibly Brighter In-Shower Lightening Treatment as directed.

Explore this item

Features
Hair Type
Gender
Manufacturer Part Number
Color Category
Model
Brand

Customer Reviews

Average Rating:(4.0)out of 5 stars
5 stars
117
4 stars
63
3 stars
33
2 stars
17
1 star
20
Most helpful positive review
6 customers found this helpful
Average Rating:(5.0)out of 5 stars
Lightening Shampoo with Great Shine
The Visibly Brighter Shampoo sounds too good to be true, but it's not! It really works, and does a pretty good job for about $9 a bottle. I only got the shampoo as a trial size, so I don't have the full system, and it still worked. I have light brown hair with golden blonde highlights and this shampoo actually darkened the blonde highlights. It still lightened the darker brown hair I have underneath, but if you have light hair be aware you might not notice as much of a color change than if you have dark brown hair (or your hair might darken instead of lighten). It took me about 4 washes to notice a difference and it still continues to work. I love the smell and the gold color of the product, plus it gives my hair excellent shine. If you only buy one product out of the shampoo/conditioner/styling product Visibly Brighter collection, the shampoo is the best to get!
Most helpful negative review
4 customers found this helpful
Average Rating:(1.0)out of 5 stars
Terrible
I was really excited to try this shampoo, but it made my hair feel terrible. Not only did I not see any change in color, it made my hair so brittle and dry. It really damaged my hair.
Most helpful positive review
6 customers found this helpful
Average Rating:(5.0)out of 5 stars
Lightening Shampoo with Great Shine
The Visibly Brighter Shampoo sounds too good to be true, but it's not! It really works, and does a pretty good job for about $9 a bottle. I only got the shampoo as a trial size, so I don't have the full system, and it still worked. I have light brown hair with golden blonde highlights and this shampoo actually darkened the blonde highlights. It still lightened the darker brown hair I have underneath, but if you have light hair be aware you might not notice as much of a color change than if you have dark brown hair (or your hair might darken instead of lighten). It took me about 4 washes to notice a difference and it still continues to work. I love the smell and the gold color of the product, plus it gives my hair excellent shine. If you only buy one product out of the shampoo/conditioner/styling product Visibly Brighter collection, the shampoo is the best to get!
Most helpful negative review
4 customers found this helpful
Average Rating:(1.0)out of 5 stars
Terrible
I was really excited to try this shampoo, but it made my hair feel terrible. Not only did I not see any change in color, it made my hair so brittle and dry. It really damaged my hair.
The Visibly Brighter Shampoo sounds too good to be true, but it's not! It really works, and does a pretty good job for about $9 a bottle. I only got the shampoo as a trial size, so I don't have the full system, and it still worked. I have light brown hair with golden blonde highlights and this shampoo actually darkened the blonde highlights. It still lightened the darker brown hair I have underneath, but if you have light hair be aware you might not notice as much of a color change than if you have dark brown hair (or your hair might darken instead of lighten). It took me about 4 washes to notice a difference and it still continues to work. I love the smell and the gold color of the product, plus it gives my hair excellent shine. If you only buy one product out of the shampoo/conditioner/styling product Visibly Brighter collection, the shampoo is the best to get!
I was really excited to try this shampoo, but it made my hair feel terrible. Not only did I not see any change in color, it made my hair so brittle and dry. It really damaged my hair.

Frequent mentions

1-5 of 250 reviews
Average Rating:(5.0)out of 5 stars

Lightening Shampoo with Great Shine

The Visibly Brighter Shampoo sounds too good to be true, but it's not! It really works, and does a pretty good job for about $9 a bottle. I only got the shampoo as a trial size, so I don't have the full system, and it still worked. I have light brown hair with golden blonde highlights and this shampoo actually darkened the blonde highlights. It still lightened the darker brown hair I have underneath, but if you have light hair be aware you might not notice as much of a color change than if you have dark brown hair (or your hair might darken instead of lighten). It took me about 4 washes to notice a difference and it still continues to work. I love the smell and the gold color of the product, plus it gives my hair excellent shine. If you only buy one product out of the shampoo/conditioner/styling product Visibly Brighter collection, the shampoo is the best to get!

Average Rating:(5.0)out of 5 stars

fantastic product

I have used the sample of John Frieda Brilliant Brunette Visibly Brighter Subtle Lightening Shampoo several times now. I am beyond happy and am very impressed by its performance. It not only made my hair soft and shiny but it also covered my grey. It will be a staple in my shampoo regiment.

Average Rating:(5.0)out of 5 stars

Definitely will purchase again. Great shampoo!

I really love this shampoo! It's a coppery brown color, and sort of sparkly. Plus, it smells good! Not like gross dye or anything, which I definitely thought it would before I opened it. I felt like I noticed a difference in the color of my hair, with this bringing out more of those shiny, copper undertones. I even had friends comment on my hair color and ask if I had gotten some highlights or had something done. 100% will purchase again in the future once I use up some of the shampoo I have stockpiled right now, haha. I bought the blond kind thinking it may do better to lighten my hair and didn't notice a difference at all. I'm seeing other people post reviews saying it made their hair rough and they think it's because they dye their hair so I would like to note that I do not dye mine and did not experience any roughness. My hair is about halfway down my back, thin, naturally straight and a light brown color.

Average Rating:(4.0)out of 5 stars

Surprisingly effective

I am mixed and used on my naturally curly dark brown hair with very subtle dark red highlights. My highlights went from a dark wine to dark golden and my very dark brown hair appeared a little lighter. As long as it doesn't end up damaging my hair (so far so good) seems like a harmless product to have fun with.

Average Rating:(4.0)out of 5 stars

Noticeable difference

I don't color my hair, so I'm starting to get a few grays. This shampoo brightened my brown hair and helped blend the grays so they looked like highlights. Love it!


Customer Q&A

Get specific details about this product from customers who own it.

Ask a question

If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.

Policies & Plans

Warranty plan

Walmart Protection Plans
Most items come with a limited manufacturer’s warranty. The addition of a Walmart Protection Plan adds extra protection from the date of purchase. Walmart Protection Plans cover the total cost of repair, or replacement, for products, as well as covering delivery charges for the exchange.
Walmart Protection Plan options and pricing can be found on the product page, as well as in your cart. Go towww.walmart.com/protectionto see all the coverage offered for each product. You can view your Walmart Protection Plan after your purchase in the Walmart Protection Plan Hub.
Product warranty:

Warranty Information:

Already purchased your product? A Walmart Protection Plan can be added within 30 days of purchase.Click here to add a Plan.

webapp branch
Electrode, Comp-50281e53-62d0-46bf-8cd3-644865821d37, DC-wus-prod-a3, ENV-prod-a, PROF-PROD, VER-36.5.0, SHA-1e7e562741c42b3e4340c969ae68540802a9ebd4, CID-a135e026-007-173dad5b030208, Generated: Tue, 11 Aug 2020 00:05:04 GMT