I loved the old formula and I love this new version too. I keep a bar of Ivory for my face and the pump bottle of the shower gel in my shower. After washing my face, the bar leaves my skin clean, not dried out or tight feeling, or feeling too slick. Then I pump two squirts of the body wash on my washcloth and start scrubbing my arms and so on. I still just feel as clean and fresh as the original version and it still suds enough for me to think âsoap!â. The price is still so good, its the best buy from all the other brands. All the others leave my skin slick or slimey feeling. I want the clean feeling and I still got that, thank goodness! Besides, all the products are cutting corners so they can still pay their top people outrageous amounts of money. Someday, I hope that stops.