Was in the market for a flat iron, never having used one before. So I did my research - ALOT of research. I paid attention to reviews, warranty, weight. temperature and brand name - and ended up buying this one, mainly b/c the price was awesome for a SOLID ceramic iron.
My hair is a little past my shoulders, very thick, dense and healthy, and has a natural wave, whick I love, but sometimes want to have it straight for a different look. The very first time I used this iron I marveled at the ease and quickness - took me 20-30 min to do my entire head! And it lasted for a couple of days with minor touch ups (wash my hair only 2x/weeks) My hair is usually so frizzy and BIG on volume - takes a day to calm it down!
This seems really well made and sturdy and I like the extra long cord. First time out, I picked a winner!