I had been using a hard cooler for afternoons on the boat. The soft sided igloo cooler works so much better and keeps drinks plenty cold for 4-6 hours. The shoulder strap makes it easy to carry when I'm lugging a bunch of items. It is also so much easier to stow the soft sided cooler. The two compartments don't keep melting ice from compartment from entering the other, however, it is helpful having the divider.