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Idea Stormers: How to Lead and Inspire Creative Breakthroughs

Idea Stormers: How to Lead and Inspire Creative Breakthroughs

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Hardcover, John Wiley & Sons Inc, 2012, ISBN13 9781118134276, ISBN10 1118134273
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Hardcover, John Wiley & Sons Inc, 2012, ISBN13 9781118134276, ISBN10 1118134273

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, John Wiley & Sons Inc, 2012, ISBN13 9781118134276, ISBN10 1118134273

How to solve critical business challenges by generating more and better ideas

Every organization needs a steady supply of fresh, relevant ideas, but managers can't just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques.
Identifies Mattimore's top ideation and innovation techniques (including ?brainwalking, ? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own
Tells real stories of ideation at work in Mattimore's consulting business, including how Ben & Jerry's named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more
Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales

With a diverse range of tested methods, "Idea Stormers" is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.

Specifications

Number of Pages: 244
Original Languages: English
Author: Mattimore, Bryan W.
Publisher: John Wiley & Sons Inc
ISBN-13: 9781118134276
Assembled Product Dimensions (L x W x H): 6.25 x 9.25 x 1.00 Inches
ISBN-10: 1118134273
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