How to Measure Anything: Finding the Value of "Intangibles" in Business

How to Measure Anything: Finding the Value of "Intangibles" in Business

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Hardcover, John Wiley & Sons Inc, 2014, ISBN13 9781118539279, ISBN10 1118539273
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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Presents advice on making profitable business decisions, describing how to use statistical methods to measure certain aspects of a business that are difficult to quantify, including such things as customer satisfaction, organizational flexibility, and technology risk.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Presents advice on making profitable business decisions, describing how to use statistical methods to measure certain aspects of a business that are difficult to quantify, including such things as customer satisfaction, organizational flexibility, and technology risk.

Now updated with new measurement methods and new examples, "How to Measure Anything" shows managers how to inform themselves in order to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfactionSimplifies overall content while still making the more technical applications available to those readers who want to dig deeperContinues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methodsShows the common reasoning for calling something immeasurable, and sets out to correct those ideasOffers practical methods for measuring a variety of "intangibles"Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets

Written by recognized expert Douglas Hubbard--creator of Applied Information Economics--"How to Measure Anything, Third Edition" illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

Specifications

Number of Pages: 410
Original Languages: English
Author: Hubbard, Douglas W.
Publisher: John Wiley & Sons Inc
ISBN-13: 9781118539279
Assembled Product Dimensions (L x W x H): 6.50 x 9.00 x 1.50 Inches
ISBN-10: 1118539273
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