How to Get Your Competition Fired (Without Saying Anything Bad about Them): Using the Wedge to Increase Your Sales

How to Get Your Competition Fired (Without Saying Anything Bad about Them): Using the Wedge to Increase Your Sales

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Hardcover, John Wiley & Sons, 2005, ISBN# 0471703117
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Hardcover, John Wiley & Sons, 2005, ISBN# 0471703117

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, John Wiley & Sons, 2005, ISBN# 0471703117

A six-step plan for driving a wedge between the competition and the customer
For sales people, convincing a potential customer to choose them over the competition is no easy task, and especially when the competition already has the account. Finally, How to Get Your Competition Fired shows readers a proven system for breaking the relationship between the competition and the customer. Randy Schwantz's method, The Wedge(r), includes a six-step plan that drives a "wedge" between the competition and the customer. He shows how to reveal the competition's shortcomings without seeming to, letting prospects decide independently to dump their current provider, exclude other competitors and, finally, switch to the salesperson's product or service. Offering real tactics, not just theory, this is the only sales strategy that really works to break the relationship between customers and the competition and bring in more business, faster than ever.
Randy Schwantz (Dallas, TX) is a leading authority and expert on the sales process. A highly successful sales professional, he is a nationally respected sales trainer, author, sales coach, consultant, and public speaker. Randy is President and CEO of The Wedge Group, whose clients include Fortune 500 companies as well as small businesses.

Specifications

Number of Pages: 224
Number in Series: 1
Original Languages: English
Subject: SELLING ,  COMPETITION ,  SALES MANAGEMENT
Author: Schwantz, Randy
Target Audience: Trade
Publisher: John Wiley & Sons Inc
Publication Date: January, 2005
ISBN-13: 9780471703112
ISBN-10: 0471703117
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