Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets

About this item

Hardcover, Springer, 2012, ISBN13 9783642288968, ISBN10 3642288960
$279.00
$279.00

Out of stock

Sold & Shipped by Walmart
Shipping not available
Pickup not available  
Loading options...
Sold & Shipped by Walmart

Shipping not available

 

Shipping

This item is not available for shipping.

Pickup not available

 

Pickup

This item is not available for pickup or at any of the Walmarts within 50 miles of your location.
Shipping not available
Pickup not available  

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Hardcover, Springer, 2012, ISBN13 9783642288968, ISBN10 3642288960

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, Springer, 2012, ISBN13 9783642288968, ISBN10 3642288960

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Specifications

Number of Pages: 880
Number in Series: 1
Original Languages: English
Author: Muhl-Benninghaus, Wolfgang ,  Friedrichsen, Mike ,  M. Hl-Benninghaus, Wolfgang
Series Title: Media Business and Innovation
Book Format: Hardcover
Publisher: Springer
Publication Date: June, 2013
ISBN-13: 9783642288968
Assembled Product Dimensions (L x W x H): 6.14 x 1.81 x 9.21 Inches
ISBN-10: 3642288960
Show

Customer Reviews

Be the first to review this item. Share your rating and review so that other customers can decide if this is the right item for them.

Customer Q&A

Back
Questions & Answers 0 questions

Ask a question

If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


Q&A tips and guidelines

Q&A Exchange Guidelines

When writing your question or answer, please follow these guidelines:

  • Do: Make sure your question is directly related to the product
  • Do: Be specific and provide as many details as possible
  • Do: Include the model number (if applicable)
  • Do: Write your question in English
  • Do Not: Include personal information (such as your full name)
  • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

We reserve the right not to post your question or answer if it contains any of the following:

  • Any information not related to the actual merchandise or topic
  • Obscenities, discriminatory language or other language not suitable for a public forum
  • Advertisements or “spam” content
  • Email addresses, physical addresses or other forms of contact information
  • Critical or spiteful comments on other questions or answers posted on the page or their authors
  • Any imagery that demonstrates incorrect use of the merchandise
  • Anything that Walmart deems to be inappropriate, at Walmart's discretion

Provide as many details as possible, including the model number (if applicable).

Remember: Don’t include personal information (such as your full name).


Preview Question

Thank you.

Questions will be checked against our question guidelines and posted within five to seven business days.

Policies & Plans

See any care plans, options and policies that may be associated with this product.

Gifting plans

The following available options may be selected during checkout:
Gift message: Add a personal note that we'll include with your gift.
Gift receipt: When you add other gift options, we'll include a receipt that keeps the price a secret but makes it easy to exchange or return an item.

Pricing policy

About our prices
We’re committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it. See more details at Online Price Match.

Returns

Returns are easy at Walmart
Not happy with a purchase? No problem. We've made returning items as easy as possible. And, most purchases can be returned for free. Learn more about our Returns Policy.