Grid Systems: Principles of Organizing Type

Grid Systems: Principles of Organizing Type

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Paperback, Princeton Architectural Press, 2004, ISBN# 1568984650
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GRID SYSTEMS

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

GRID SYSTEMS

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling "Geometry of Design," Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, "Grid Systems" provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

Specifications

Number of Pages: 120
Number in Series: 1
Original Languages: English
Subject: PRINTING ,  TYPE AND TYPE-FOUNDING
Author: Elam, Kimberly
Target Audience: Trade
Book Format: Paperback
Publisher: Chronicle Books Llc
ISBN-13: 9781568984650
Assembled Product Dimensions (L x W x H): 7.00 x 8.50 x 0.50 Inches
ISBN-10: 1568984650
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