I purchased this jam and love the taste. I use it on my toast and biscuits. I did purchase the strawberry and didn't care for that one too much. I like the apricot pineapple because it is not a knock you out sweet, first thing in the morning. It is very comparable to a "more well known" name brand so, don't put down the great value brand. It think this brand offers good value for the money and it taste fresh always. I have also purchased other items in the great value famiily tropical trail mix, sugar, applesauce etc. Different labels, same taste.