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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
GREAT BRAND BLUNDERS
Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns.
|Number of Pages:||232|
|Publisher:||Natl Book Network|
|Assembled Product Dimensions (L x W x H):||5.50 x 8.75 x 1.00 Inches|
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